Eales, formerly of Atlanta United, is appointed as the new CEO of Newcastle Utd.

Eales is highly regarded after a stellar performance both on and off the field in the United States.

In an effort to contend for the Premier League championship the following year, Newcastle United has resorted to Major League Soccer. Darren Eales’ eight-year affiliation with Atlanta United in the United States has come to an end with the Magpies’ appointment of him as their new chief executive officer.

When Eales played up front for Atlanta in their inaugural MLS season, the team became one of the most competitive in the league and gained a sizable local following.

Expectations for the upcoming term will be quite high at St. James’ Park, where he will now attempt to work the same magic.

What was said by Newcastle?

Newcastle United declared in a statement posted on its official website that it was “delighted to announce the appointment of Darren Eales as the club’s new Chief Executive Officer (CEO).”

“Eales comes from Atlanta United of the US Major League Soccer (MLS), where he has served as President and Chief Executive since the team’s inception in 2014. In that time, he has established a business that has amassed the most valuable team in Major League Soccer, the highest average attendance in the league, and the highest profits. His franchise has also won numerous awards, including the MLS Cup in 2018, the US Open Cup in 2019, and the Campeones Cup in 2019.”

For the second time in his career, the 49-year-old will collaborate with the Magpies’ sporting director, Dan Ashworth, after the two previously worked together at West Bromwich Albion from 2006 to 2010.

How was Eales performing in Atlanta?

Eales, who was born in Chelmsford, England, played football on both sides of the Atlantic before moving into the boardroom when West Bromwich Albion engaged him as a legal advisor. He then attended college in the United States before earning his law degree from Cambridge University.

After serving at Tottenham, he was selected to serve as the club’s president and CEO when Atlanta United became a franchise in 2014.

By landing Gerardo Martino, Eales pulled off a major coup. In contrast to many MLS teams, Eales chose to fill Atlanta with exciting young talent, particularly from South America.

That strategy was successful as the team won the 2018 MLS Cup in just their second season of competition and generated a sizable profit from the sale of star player Miguel Almiron to Newcastle.

While succeeding seasons have fallen short of that promising beginning, Atlanta continues to be one of the strongest and best-supported teams in the US, drawing an average of just under 44,000 spectators to home matches in 2021, which is nearly twice as many as their closest opponent, Seattle Sounders.


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