Nigerian musician Mr Eazi has splashed a whopping $6 million on Ghana Premier League as the official headline sponsor for three years via his online gaming franchise, betPawa.
Mr Eazi confirmed this deal on his official Twitter page, where he informed his over 2.9 million followers on the platform. “Excited that my company is the new sponsor for the Ghana Premier League. #ProudCeo,” he shared alongside some images (below).
Ghana Football Association (GFA) also acknowledged Mr Eazi’s betPawa’s sponsorship at an official signing ceremony in Accra ahead of the 2022/23 league slated for September 2.
The partnership between GFA and betPawa will focus on “properly marketing and positioning the elite league to become one of the most successful and attractive on the continent,” GFA confirmed.
“The company’s high appetite for growing and harnessing talents, creating opportunities, and rewarding fans across its markets are a few of the many reasons for partnering with the GFA,” Mr Eazi disclosed.
In June, betPawa sealed a deal with MTN Rwanda’s Fintech subsidiary Mobile Money Rwanda to offer customers a range of payment methods.
Mr Eazi’s rich investment portfolios also include the emPawa Africa incubator programme and venture firm Zagadat Capital.
$6 million is equivalent to 2,493,060,000 Naira as of Saturday morning, August 6, 2022. See pictures below.